Can an SEO comany have a special relationship with search engines?
Can an SEO comany have a special relationship with
search engines?
Q. A company called me while I was cooking dinner and said they have a
special relationship with the search engines, and they will place my site in
the first position at all of them for X amount of money. I couldn't talk to
them because my dinner was burning, but I'm curious as to how they can do
this and whether it's something I should learn more about.
A. Most likely this company is simply buying the sponsored PPC ad spots and
will then resell them to you with a high markup.
Nobody has a "special
relationship" with Google, and you can't buy your way to the top of the
natural results. I would suggest politely hanging up on any telemarketer
that tries to tell you otherwise.